Everybody tells us that people won’t read this. They will enter the site, see mostly text, and move on.
Maybe they're right. But we think it's not that people don’t want to read; rather they don’t want to read boring, meaningless marketing copy.
It’s really difficult to explain exactly who we are. It's not that we haven't tried, but we inevitably ended up using words that have long lost their meaning. Seriously, how can words like “trust” or “innovation” be taken seriously when stuck inside a tag line? Plus, this exercise of describing yourself in short is incomplete. Can you explain in one sentence who you are? Even if you could, wouldn’t it be missing so much?
In any case, we believe writing this is worth the risk.
So we wrote three (short) stories that we hope will give you a glimpse into our mindset. We have a good feeling about this, but who knows - it's for you to decide.